I consider myself a ‘People Person’. Having been on Brand & Digital side in premium and luxury portfolio, for 14+years, I get as enthused even today as I did way back then, seeing my brand prosper by using Digital, Blockchain and other tech platforms. Truly partnering with my leaders, assisting them in thinking differently and be aware of the talent I work with to attain the unattainable is what motivates me to continuously improve in this ever-evolving digital industry.
Through my professional milestones, I have grown to be a digital and consumer insight professional in the lifestyle category. I thrive in a rapidly growing culture, innovative product buying experiences. I’m passionate about technology and provide apt and cutting-edge solutions. When time permits, I enjoy skimming through books by startup legends and luxury branding thought leaders.
Strategist: Building strategy for mass luxury and premium categories in FMCG, Apparel, and FMCB industries.
Digital transformation Professional: Design and drive various marketing concepts in a synchronized manner that is leverage taken the brand to the next level including Blockchain and loT.
Innovation: Plan, Design and implement innovative marketing concept that has attracted customer and consumer towards the brand at large level.
Consumer Insights: Understanding poor consumer emoting and technical needs through qualitative and quantitative research insights.