Full-funnel through behaviours, not audiences.
As a full-funnel agency covering all digital channels, we approach every brand by first thoroughly understanding your target audience and their behaviours with research, of course, but also with your own valuable data. Once we have a complete picture, we’ll scope an effective plan.
The answer might be one channel. Or all.
All digital marketing media and services.
Google Search Ads & Shopping.
Search is the only channel with high consumer intent thus an important one, and also for the brand. And in your channel mix, it plays other important roles. After being exposed to advertising in other channels, consumers more often than not will end up in a search. Search is also a source of knowledge about how the market behaves. We’re experts in both Google ads and Bing ads.
- Google Ads, Google Shopping, and Bing Ads.
- YouTube Advertising
- Display Advertising
- PPC (Pay per Click) Management
- PPC Audits
- App Installs
- Start-up PPC, Charity PPC
Paid Social Ads & Organic Social Media Management
Social media is undeniably a key channel for any brand and vertical including b2b. It combines unique media (rich media, video) and it sits within the consideration stage of a customer journey. This is a powerful tool to influence consumers in their decision making about a product or a service. Another important aspect of social media today is that it has the scale, reach and targeting capabilities that no other channel has. We work across all networks: LinkedIn, Facebook, Instagram, Snapchat, TikTok, Reddit, Twitter, Twitch, Pinterest and more.
- Social Media Content and Profile Management
- Facebook Ads
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
- Snapchat Ads
- TikTok Ads
- Pinterest Ads
- Twitch Ads
Advertising & Creative Ads
Most brands think that the worst-case scenario of advertising is not selling anything. Well, they are wrong. Bad advertising can actually make your company decline in sales not to mention brand damage. Especially today regarding your brand, the medium is the message. If your ad is not right we will work with you to improve it from message to creative, audio to video. Telling a story matters. And not only for gen-z.
- Digital Ads, Digital Creatives, Creative Content
- Website Design, Online Shops
- Specialized in digital formats: video, Instagram stories, GIF display banners & more.
Marketing Strategy & Media Planning.
Our team best assets and experience in strategy and media planning that allows learning, iteration and drives measurable results. Our approach to the brand’s challenges is bottom-up: from value proposition to website user interface and all the way to digital ads and channel mix. This truly integrated approach to digital marketing and through-the-line behaviour-first planning is at the core of One Day Agency. To learn more about our hyper-detailed media planning and strategies, contact us today.
- Holistic Marketing Strategy
- Fully Integrated Marketing
- Behaviour-first approach
- Media Planning & Buying
- Consulting Services
Myth or not? Micro or macro? Well, it does work. When done right! Influencer marketing is a powerful amplification of word-of-mouth: you have a loyal audience that is actively listening. But like any emerging economic market, it comes with pains and a common one is understanding where it sits: awareness and consideration. As an industry of its own, we carefully selected partners who will work with us to creatively plan and deliver well-thought-out social media influencer campaigns that are measurable. Best to give us a call on this one since there’s a lot to chat about.
- Highly vetted influencers
- Fully Managed Campaigns
- Profile Data, Detailed Reporting
- Premium Content with full copyrights
Programmatic Display & Video.
Pretty much all digital channels today are programmatic including social. That means you bid and buy for an opportunity to deliver an ad at a specific moment to a consumer. That opportunity can be against an audience, a remarketing list, a device, content or even certain life activities. combined, display & video can reach any online consumer anywhere using Google Display Network, Google marketing platform, YouTube or programmatic partners. Speaking of YouTube, according to research, you can get the most bang for your buck using it than linear TV. And far more measurable. Video is the format for 2020.
- Google Ads, Google Display Network, YouTube
- Amazon Ads
- eBay Ads
- Remarketing, Display Advertising
- Programmatic Advertising (Display & Video)
- Data Segments (Lotame)